Digital 360 Tech

Programmatic Digital Marketing

This type of Digital marketing is good for Brand Awareness, Brand Building campaigns..

We have been working with marketing top traffic sources like Times Internet, IE Online, Network18 Sites & regional websites and more, Severals Mobile Applications, OTT and Audio publishers.

We also have account with DV360 and internal Media buying platforms

Real-Time Bidding (RTB)

This is a crucial aspect of programmatic advertising where ad impressions are auctioned off in real-time. Advertisers bid on these impressions based on targeting criteria, and the highest bidder's ad is displayed to the user.

Audience Targeting

Programmatic marketing relies heavily on data analysis to target specific audiences based on demographics, interests, online behavior, and other factors. This enables advertisers to reach the right people with their messages.

Automation

Automation is at the core of programmatic marketing. Ad buying, placement, and optimization are executed automatically by algorithms, reducing the need for manual intervention.

Data Insights

Programmatic advertising gathers vast amounts of data about user interactions, ad performance, and conversions. This data is then analyzed to refine targeting and optimize campaign effectiveness.

Ad Formats

Programmatic advertising supports various ad formats, including display ads, video ads, native ads, and more. The technology adapts to different formats and platforms seamlessly.

Cross-Channel Integration

Programmatic marketing allows advertisers to manage campaigns across multiple channels and devices, ensuring a consistent message is delivered to users as they move between different platforms.

Personalization

Through data-driven insights, programmatic marketing enables the creation of personalized ad experiences, making the advertisements more relevant to individual users.

Our Clients

We are trusted by over 300+ clients. Join them by using our services and grow your business.

Overall, Programmatic Digital Marketing streamlines the ad buying process, enhances targeting precision, and maximizes the efficiency of advertising campaigns. It's particularly effective for businesses seeking to reach specific audiences, optimize their budget allocation, and achieve measurable results in the ever-evolving digital landscape.